Our products
The BRITA vision
We will change water consumption habits in a sustainable way.
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Water is our element
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Our core competence is based on water optimization, and water is the foundation of our business. This means that we are shaping one of the most important markets for the future.
At BRITA, we are directly involved in the filtration, optimization and individualization of this vital resource.
We help people to improve the quality of water for their own use.
Our mission statement sums it up perfectly: We offer everyone the best possible water consumption experience according to their individual expectations.
A corporate culture
Communication and collaboration are essential on the BRITA Campus, between departments and between countries. It's all about the individual and what he or she can contribute to our unique community.
At BRITA, we are committed to staying on track for a successful future. That's why we work on the BRITA image so that it perfectly defines who we are and what we want to achieve. After all, it is the basis for all our business relationships.
We are proud of our successes, but we know that we can always improve. Our corporate strategy
BRITA 2020 - Conquering New Waters underlines our goals in terms of diversification, acceleration and entrepreneurship. We want to grow, increase the pace and promote entrepreneurship: BRITA 2020 provides a roadmap for doing just that while preserving our identity.
We encourage all our employees to work together and learn from each other, for example by taking advantage of the many cross-departmental opportunities offered on the BRITA Campus.
Our values
We know that some of our values have contributed as much to the success of our company as our business strategies.
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These values have left an indelible mark on the nature of the BRITA company. Their importance is paramount to us. These values include:
• Flexibility
• Willingness to accept responsibility for one's own actions
• Trust
• Team spirit
• Respect
• Open-mindedness
We all strive to follow these core values every day. After all, we know that they will continue to shape our identity in the future and will remain essential to our success.
Every individual counts
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Our ambitions will only be realized if we join forces with each of our employees and do everything we can to achieve our common goals. We are aware that energy, professionalism, initiative and creativity are valuable human resources that can be depleted if overused.
We feel obligated to use water responsibly, and we strive to have the same attitude with our employees. We feel responsible for our employees: they are the foundation of our success. And only by developing certain skills and showing our appreciation can we continue to expect the same from them.
Market leader
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When we decide to manufacture and market a product or service, we aim to be among the leaders in that specific market segment. This means that we strive to become number one in the world in terms of market share. We are willing to settle for less in certain countries or market segments, but only if it serves the overall goals of our company. At the end of the day, we want as many people as possible to benefit from our sustainable solutions.