Our products
The family business can look back on a unique success story.
As a third-generation family business, we are celebrating 100 years of existence in 2020.
When did our beautiful slogan Haribo c'est beau la vie come into being, for young and old?
Have the Golden Bears, a cult candy in Germany, always existed in six colours?
When did HARIBO create its licorice rolls? So many exciting questions!
Quality from start to "yummy"
We live our quality standard on every level. Making sure our customers always enjoy an immaculate product.
Everything first-rate, from the ingredients to the Goldbear
For each new recipe, we carefully check the quality of the individual ingredients and thoroughly test the flavour, scent and consistency of the finished new creation – until the recipe is perfect.
1920
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A small sweets company
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Born in Friesdorf near Bonn in 1893, Hans Riegel trains to be a confectioner and becomes a partner in the Heinen & Riegel company. He establishes HARIBO (HAns RIegel BOnn) on 13 December 1920 and launches his sweets production in a small kitchen with nothing more than a sack of sugar, a marble slab, a stool, a stove, a copper pot and a rolling pin. His wife Gertrud becomes the new company’s first employee in 1921.
2020
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HARIBO: 100 years young
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The family business in its third generation will celebrate its anniversary on 13 December 2020. HARIBO products have represented delicious sweet snacks and brought about small moments of joy for 100 years. The anniversary campaign will examine HARIBO’s fascinating history, but more importantly look to the future and ‘celebrate 100 years of joy together’ with the whole of Germany.
High standards for perfect products!
At HARIBO, everything is carefully checked, from the receipt of raw materials to the final packaging, to ensure quality at every stage of the production chain. Thus, our consumers can enjoy products of impeccable quality.
Permanent controls, from the ingredients to the finished product
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We carefully control the quality of each ingredient and for each new recipe, we test and re-test our new creations. Everything must be perfect, from the taste to the smell to the consistency, in order to obtain the candy we dreamed of.
The philosophy: "quality above all", which makes Haribo products so unique!
HARIBO worldwide
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HARIBO’s success has not been limited to the German market: as a global market leader in fruit gummies and liquorice, HARIBO is now available in more than 100 countries around the world. HARIBO produces at 16 locations in ten countries and employs more than 7,000 people, who ensure that consumers always have a sufficient supply of their favourite products – in the usual exceptional quality.
And the product range is anything but static, with its own new sweets added continuously and new quality brands purchased in Germany and abroad. The sales and production networks are being expanded and closely coordinated to ensure the products are promptly available at all times.
Another recipe for success is the development of special sweets whose flavours are specially tailored to local preferences in different countries.