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Fille avec des boucles lâches
Smiling Woman
Fille avec des boucles lâches
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Our products
Read more L'Oréal Professionnel
Redesigned to be more professional,
more efficient and more durable
MORE EFFECTIVE
New Serie Expert, by pros for pros.
Created by pros for pros with our most expert hair scientists and artists working hand in hand in every part of the world.
Together, they have tested and selected the most innovative technologies to offer the best performance to care for the hair during and after each salon service: coloring, bleaching, balayage, etc.
MORE EFFECTIVE
New Serie Expert, pioneer in hair care technology.
We have significantly reduced the Serie Expert range to keep only the best. This is to offer a streamlined professional range with an exclusive level of performance, protected by 43 patents.
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